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While Hollywood caught up, user-generated animal content exploded.
Despite these pushes for reform, the momentum toward cruelty-free entertainment was accelerating, with ADI reporting that more and more events had abandoned wild animal rides and circus attractions, signaling a "turning tide" in the industry.
Unlike cultural or language barriers, the love for animals is universal. Entertainment companies leveraged this to produce universally appealing global content.
Embracer Group is a global group of creative and entrepreneurial businesses in PC, console and mobile games, as well as other related media. The Group has an extensive catalog of over 400 owned or controlled franchises.
With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its operative groups: THQ Nordic, PLAION, DECA Games, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group includes 55 internal game development studios and engages nearly 6,500 talents across nearly 30 countries.