Internet users found humor in the absurdity of it. Seeing a heartbreaking, melodramatic plea like "I am burning" on a video of a casual cartoon or a random music video created a comedic juxtaposition. It became a trend to comment the phrase ironically, pretending to be a bot or simply signaling that you were part of the "in-group" who understood the reference.
In the 1999 production Çılgın Sekreter Jale , a comedic, highly exaggerated dialogue takes place where a character dramatically exclaims, "Yanıyorum Doktor!" ("I am burning, Doctor!"), appealing to Şahin K's character. Yaniyorum Doktor Sahin K Izle
There is a large segment of the Turkish internet that ironically worships the cheesy, the melodramatic, and the low-budget production values of the past. The exaggerated acting of Yeşilçam films, the distinct dubbing of old foreign cartoons, and the melodramatic scripts are viewed through a lens of ironic appreciation. Internet users found humor in the absurdity of it
One of the main reasons "Yanıyorum Doktor Şahin K İzle" became so ubiquitous is its association with bot accounts. For a period, YouTube channels that re-uploaded old Turkish movies, cartoons, or music were plagued by comments featuring this phrase. In the 1999 production Çılgın Sekreter Jale ,
2010 yılında verdiği röportajda Şahin K, bu işe başlama nedenini dramatik bir şekilde açıklamıştır:
Once I have a clearer picture of your requirements, I’ll be able to craft the report you need.