Historically a colloquial short-form for "lunatic" or a reference to the aquatic bird, in specific online communities, "loon" or "loony" is sometimes adopted as a self-deprecating, humorous, or affectionate insider term for enthusiasts who are fiercely passionate about an unconventional hobby or niche lifestyle.

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Gershoff, E. T., & Bitensky, S. H. (2007). The effects of corporal punishment on children: A review of the evidence and future directions. Journal of Family Violence, 22(5), 385-401.