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Prior to 2017, managing corporate social media accounts was often delegated to entry-level interns. The monetization shifts and massive audience migrations of August 2017 proved to executive boards that social media was a primary driver of corporate revenue. This elevated the role into a legitimate C-suite trajectory, paving the way for Chief Brand Officers (CBOs) and Vice Presidents of Digital Strategy who command six-figure salaries. The Full-Time Content Entrepreneur (The Solo-Preneur)