Xingba Media Now

Xinba's claim to fame is his almost unbelievable sales power. In a single 12-hour live-streaming session on the Chinese short-video app Kuaishou, he sold over 16 million items, generating a staggering $305 million in revenue. To put this in perspective, this haul was greater than the entire 2020 revenue of Hong Kong’s Times Square shopping mall. In 2023, he was the second highest-earning influencer in China, with an annual income of 3.06 billion yuan (US$426 million).

Xingba Media's business model is based on a multi-revenue stream approach. The company generates revenue from various sources, including: xingba media

Despite its success, Xingba Media faces several challenges and opportunities in the rapidly evolving Chinese media landscape: Xinba's claim to fame is his almost unbelievable sales power