To successfully repack media, it is not enough to simply cut and paste. The process requires strategic thought to ensure the content remains engaging in its new form. 1. The "Atomization" Strategy
is when the repack replaces the experience rather than enhances it. Watching Avengers: Endgame via a 15-minute “everything wrong with” video is not the same as feeling the Hulk snap in a theater. But too many consumers—and, alarmingly, studio executives—now believe the repack is the product.
