Forget trying to appeal to everyone. The most engaged fashion communities right now are hyper-specific: "Dark Academia librarians," "Gorpcore hikers," "Coastal Grandmothers," and "Cyberpunk tailors."
General "fashion and style content" is dead. You cannot be the next Chiara Ferragni for everyone. You must be the definitive voice for someone . Forget trying to appeal to everyone
: Highly produced, thematic visual guides showcasing seasonal collections. " "Gorpcore hikers