The IENE Conference Organizing Committee reviewed over 200 abstracts and devided them into the following types of presentations:

This guide assumes the “duo” is a couple (romantic or platonic besties) creating fashion/style content with a playful, relatable, and slightly dramatic “sayangnya” (unfortunately) twist — e.g., funny mismatches, styling fails, honest opinions, or budget-friendly couple styling.
On-screen text reads: “Duo sayangnya – satu fashion icon, satu fashion victim” or “Duo sayangnya – gaya beda, tapi hati sama.” The audio is usually a trending sad-but-funny violin or R&B remix. This guide assumes the “duo” is a couple
: Viewers follow these duos not just for the clothes, but for the "relationship goals" they represent. breaks the mold for three psychological reasons: Use
breaks the mold for three psychological reasons: Raise your eyebrows
Use a trending sound, but pause it. The most successful videos have a stinger sound effect right before the word "Sayangnya." Build suspense. Point at your partner. Raise your eyebrows.
While the “sayangnya” implies regret, the format’s enduring popularity suggests audiences actually celebrate the gap between fashion ideals and everyday reality. In that gap, humor and humanity thrive.
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