Short-form content on TikTok and Reels has become the primary discovery tool for new series, with theme songs often going viral before the anime even premieres. 2. Music: The "Digital Second Wave"

In the 20th century, Japan's entertainment industry underwent significant changes with the introduction of Western-style entertainment, including:

You cannot understand modern Japanese entertainment without acknowledging its past. The influence of (stylized drama) and Bunraku (puppetry) is evident in the dramatic pacing and character designs of modern animation.