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Indian food is hyper-regional. What a person eats in Punjab (butter chicken, makki di roti) is vastly different from Kerala (appam, fish curry) or Gujarat (dhokla, undhiyu). Food content is a massive sub-genre within Indian lifestyle content.

The demand for is not a passing trend. As the Indian diaspora grows (over 35 million overseas Indians), there is a hunger for authentic, nostalgic, and practical content that connects them to their roots. Simultaneously, young Indians within the country are seeking a modern identity that respects tradition without being stifled by it. mms desi maza link