Appendix B – Interview Guide (Creators & Consumers) Appendix C – Comparative Legal Matrix (US, EU, Japan, Brazil)

The impact of social media on lifestyle is multifaceted. For instance, it has changed the way we shop, with many people turning to online stores and marketplaces for their daily needs. It has also influenced the way we travel, with social media platforms providing a wealth of information on destinations, attractions, and cultural experiences.