Her modern digital strategy has redefined the traditional boundaries of online content production by involving her immediate family in the technical execution of her business:

Capitalizing on her historical association with physical aesthetics, she launched lines of cosmetics and beauty products. She uses her massive social media following on Instagram and YouTube as free marketing engines to drive e-commerce sales.

: Following her reality TV success, she worked as a reporter and presenter for several Brazilian programs, including appearances on Gugu and The Noite com Danilo Gentili . Media & Content Evolution