The result was the font—a display typeface optimized for headlines, digital art, and high-impact marketing assets. Design Characteristics: Geometry Meets Fluidity
In 2021, Samsung solidified its visual identity not just through hardware, but through the subtle yet pervasive power of typography. While the company had moved away from the quirky, handwritten "Samsung Imagination" logo of the early 2000s, the spirit of "imagination" remained central to their rebranding. The vehicle for this modern imagination was Samsung One , a proprietary typeface that became the backbone of the "Galaxy" aesthetic in 2021. samsung imagination modern font 2021