Launched in 2005, Stickam was one of the first platforms to allow everyday internet users to broadcast themselves live from their webcams. Unlike modern streaming, which is highly commercialised and production-heavy, Stickam culture was defined by its casual, peer-to-peer nature.

The rise of social media has significantly impacted the action sports world, including skateboarding. Here are a few ways in which social media has changed the game:

As his username suggests, Xavi was deeply embedded in the skateboarding lifestyle. His early "Stickamvids" weren't just about tricks; they were about the vibe—hanging out at local parks, the soundtrack of pop-punk and hip-hop, and the raw, unedited reality of teenage life.

What did the "lifestyle" of xxlovetoskate22xavi look like? The surviving "stickamvids" clips (often re-uploaded to YouTube or Vimeo) paint a vivid picture.