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. As of 2024, online video has become a cornerstone of daily life, with the market reaching an estimated $10.1 billion and projected to grow at a CAGR of over through 2035. The Rise of Short-Form Video (SFV)

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How do Indians spend their screen time in 2025? The pattern is clear: OTT content is king, accounting for 39% of total screen time. Within this, Netflix leads as the most-watched streaming platform. Short-form content is the rising challenger. YouTube Shorts now reaches over 650 million logged-in viewers in India every month. Meanwhile, reels and shorts consume 14% of total screen time, with Instagram Reels alone holding a staggering 72% usage share. How do Indians spend their screen time in 2025

The Indian video industry, often referred to as "xx indianvideo" in search queries, has experienced tremendous growth over the past decade. With the proliferation of smartphones, affordable data plans, and a thriving digital ecosystem, video consumption has become an integral part of Indian culture. In this article, we'll explore the trends, opportunities, and challenges in the Indian video industry. Short-form content is the rising challenger