Reelbuzz, a homegrown short drama platform, has emerged as a key player. The platform has developed a unique approach to Indonesian short drama production, recruiting local staff to chase trending topics while navigating cultural sensitivities—particularly regarding depictions of intimacy, which can be a sensitive subject in the world’s largest Muslim-majority nation. The platform notes that resonate most strongly with Indonesian audiences.

From January to September alone, new releases pulled in 61.25 million ticket sales, sailing past the all-time annual admissions record that had previously stood since 2022.

Platforms like Netflix, Vidio, Disney+ Hotstar, and Viu are investing heavily in local Indonesian originals to capture a highly loyal viewing audience. What Makes Videos Go Viral in Indonesia?

Furthermore, the popularity of prank videos has turned dangerous. Creators have faked robberies, kidnappings, and even deaths to go viral, leading to police intervention and public outrage. Yet, paradoxically, those controversies only boosted their view counts, proving that in the algorithm-driven world of , there is no such thing as bad publicity.