The typeface update was most visible during the rollout of a refreshed livery in 2015, marking the airline's 20th anniversary. The "new look" featured a cleaner application of the logo on the aircraft fuselage, emphasizing the vibrant orange and white palette that remains "cast in stone" by brand license.
For a budget airline, this is a delicate balance. EasyJet cannot appear luxurious in the way British Airways or Emirates does, as that would undermine their value proposition. However, they can appear friendly . The rounded book font strikes this exact note. It suggests that while the airline is still efficient and cost-effective, the experience will not be harsh. It is the typographic equivalent of a smile from cabin crew—a small, soft touch that differentiates the brand from the clinical, transactional nature of ultra-low-cost competitors. easyjet rounded book font new
A rounded font is used to convey a friendly, approachable, and stress-free brand personality, which helps put customers at ease during the booking and flying process. The typeface update was most visible during the
Because this typeface forms a core part of EasyJet's corporate identity, it is . EasyJet cannot appear luxurious in the way British
The genius of easyJet's typography isn't any single font. It's the intelligent strategy behind their use. Their visual identity is ‘cast in stone’ by the easyGroup brand licence, ensuring every easy-branded business adheres to strict rules.