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Recognizing this power, major luxury brands have pivoted their marketing budgets away from traditional print advertisements and toward long-term partnerships with digital creators. Furthermore, these women are leverage-building their digital press platforms to launch independent ventures. They are founding their own highly successful clothing lines, consulting for heritage brands, and publishing books, proving that the modern fashion commentator is also a potent business force. Conclusion: The Future of Fashion Journalism
Many creators jumped on the "de-influencing" trend, telling viewers not to buy certain things, only to seamlessly pivot to promoting their own discount codes, affiliate links, or sponsored items. The line between genuine recommendation and advertisement is incredibly blurry.