This is the “long tail” of entertainment. A dorama about a Tokyo salaryman must appeal to millions to justify its production cost. But SMJS-217 only needs to appeal to a few thousand dedicated collectors who understand the code’s promise. This economic model allows for radical experimentation. Within the V-Cinema and AV worlds, one finds genre hybrids that would never survive a network focus group: sci-fi period pieces, psychological horror wrapped in domestic drama, or silent, art-house explorations of loneliness. The code frees the creator from the burden of mass appeal.
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