Several factors contribute to the popularity of digital literature on social platforms:

: A write-up on how neighborhood stories (leikai wari) or family dynamics are portrayed in social media posts?

Terms are often abbreviated or blended with mainstream drama to avoid immediate flagging by content moderation tools.

: Refers to a locality, neighborhood, or ward in Manipur. In local storytelling, using "leikai" sets a familiar, grounded, and realistic community backdrop.