India has over 900 million internet users, the majority of whom access it affordably via smartphones. This reach has fostered a creative boom, with around 2.5 million active creators across the nation. The industry's value has skyrocketed, with influencer marketing spends growing from ₹3,600 crore in 2024 to an estimated ₹4,500+ crore in 2025. Some reports even suggest the true figure has already surpassed ₹10,000 crore when including unaccounted direct brand deals.