1️⃣ It moves beyond vanity metrics (likes/shares) and forces you to look at financial impact (ROI, CLV, Profitability). 2️⃣ Strategic Models: It breaks down complex concepts—like the Six-Step Marketing Analytics Process—into actionable workflows. 3️⃣ The "So What?" Factor: It teaches you how to present data to the C-Suite. Data is useless if you can’t translate it into a business decision.
Successfully deploying these models requires a systematic, step-by-step approach to data governance: 1️⃣ It moves beyond vanity metrics (likes/shares) and
You don’t need to be a data scientist to use these models. Here is a 3-step action plan based on Sorger’s teachings: 1️⃣ It moves beyond vanity metrics (likes/shares) and