2010.pdf - Pirelli Calendar

How the publication fits into the broader timeline of the transition from traditional glamour to contemporary art.

Upon its release, the 2010 calendar was met with a mixture of praise, shock, and thoughtful analysis. Many in the industry saw it as a welcome and successful reboot. Tire Review magazine declared it "a return to form," commending the shift away from recent high-fashion efforts and back to a more playful aesthetic. Pirelli themselves reinforced that the images echoed the natural, ironic women depicted in the 1960s and 1970s, with a "zero impact" look that featured minimal makeup and natural lighting. Pirelli Calendar 2010.pdf

By 2017, following the #MeToo movement, Pirelli—now under new creative direction—quietly removed all high-resolution downloads of the 2010 calendar from their press archives. The official became a ghost. How the publication fits into the broader timeline