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Traditional e-commerce is evolving into social commerce. Live-streaming sales on platforms like TikTok Shop and Shopee Live have transformed the retail experience. Young entrepreneurs use charisma and real-time engagement to sell directly to peers, bypassing corporate retail structures. 2. Fashion: The Intersection of Streetwear and Heritage
TikTok and Instagram Reels dominate, with "shoppertainment" (livestream shopping) heavily influencing daily purchases. bocil vs tante pdf free
For Indonesian youth, the digital world is the real world. Indonesia consistently ranks as one of the top countries for social media usage globally. Traditional e-commerce is evolving into social commerce
