The content often addresses themes that are considered niche or unconventional in mainstream Indian media. 3. The Pivot to Television: Atrangii TV
: A daily highlight of one show that has the most "extra-ordinary" plot twist or unique production value, such as their political thrillers or reality discussion shows like Ansuni . Atrangii - Entertainment App - MWM atrangii
To diversify its portfolio, the platform has ventured into reality formats, exploring dating shows, talent hunts, and chat shows featuring popular digital influencers and television celebrities. The Dual-Distribution Model: TV and OTT The content often addresses themes that are considered