Shopping is now a social activity, with live-stream shopping on platforms like Shopee and TikTok Shop serving as daily entertainment. Fashion: "Skena" Subcultures and Thrift Culture
This ethos is deeply tied to conscious spending. A YouGov survey found that . Beauty and personal care (21%) and clothing (20%) are the top spending categories, with young consumers often cutting back on basic necessities like groceries (6%) and healthcare (7%) to maintain a lifestyle that reflects their identity.
Unlike previous generations, today’s Indonesian youth are highly vocal about social issues, mental wellness, and breaking traditional taboos. Shopping is now a social activity, with live-stream
| Genre | Youth Appeal | |-------|---------------| | | Bands like Reality Club, .Feast, and Lomba Sihir offer introspective lyrics and soft melodies, perfect for study playlists. | | K-pop | BTS, Blackpink, and NewJeans have massive, organized fandoms (ARMY, BLINK) that engage in charity projects and streaming parties. | | Local Hip-Hop / Rap | Artists like Ramengvrl, Warren Hue, and Matter Mos speak on urban life, mental health, and political hypocrisy. | | Dangdut Koplo (modernized) | Remixes of traditional dangdut with electronic beats go viral on TikTok; associated with working-class and rural youth. |
Streetwear and sustainable fashion dominate the Indonesian youth style scene. The current fashion landscape is highly visual, fragmented, and expressive. Beauty and personal care (21%) and clothing (20%)
: Once considered rural music, modernized electronic Koplo (traditional Javanese pop dance music) is now a staple at youth music festivals.
Music remains the primary cultural heartbeat, with a significant 81% of young Indonesians enjoying music festivals. | | K-pop | BTS, Blackpink, and NewJeans
Short-form video platform TikTok is the undisputed epicenter of youth culture, driving music hits, slang, and consumer behavior.