A shoe photographed on a white background often looks flat. Using , the stitching on the leather pops, the rubber texture becomes tactile, and the laces gain individual definition—all without blowing out the highlights on the white background. Conversion rates for product images processed this way reportedly increase due to the "touchability" factor.
They are often run by singular, anonymous hobbyists who eventually lose the time or funding to maintain the hardware. remuz the eye