This shift has forced mainstream media companies to adapt. Hollywood studios frequently scout talent from internet platforms, and traditional marketing budgets have pivoted heavily toward influencer partnerships, blurring the lines between consumer, creator, and advertiser. Technological Drivers: Streaming, AI, and Immersive Media

We are one to three years away from AI-generated, personalized episodes of your favorite show. Imagine opening Netflix and seeing "Stranger Things, but with you as the main character, in the style of a film noir." Sora (OpenAI’s text-to-video model) and similar tools will soon allow anyone to generate photorealistic video from a sentence. The bottleneck will shift from production to curation . In a sea of infinite AI-generated content, human-made art will become a luxury good, akin to handmade furniture in an IKEA world.