The inclusion of Load.com.flv pivots the conversation from relationship psychology to digital media nostalgia. For anyone who used the internet between 2005 and 2012, file extensions like .flv , .avi , and .wmv are instantly recognisable.

When search engines crawl the web, they look for patterns. Because lifestyle and entertainment sites publish massive amounts of relationship commentary, pop culture news, and viral trend reporting, their search tags become incredibly dense.