For instance, in July 2025, the Indian government blocked 25 over-the-top (OTT) platforms, including well-known names like Ullu, ALTT, and Desiflix, for "allegedly showing obscene, vulgar, pornographic material" in violation of the Information Technology Act and the Indecent Representation of Women (Prohibition) Act. The government's Ministry of Electronics and Information Technology (MeitY) had received complaints that these apps and websites were distributing adult content under the guise of "erotic web series".
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YouTube now accounts for over 10% of total TV viewing time , while social video platforms like TikTok and Instagram Reels consume roughly 25% of daily screen time . For instance, in July 2025, the Indian government
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Virtual actors and AI-powered idols are increasingly integrated into social media and even modeling, offering "affordable" talent for studios despite ongoing creative protests. Hyper-Immersive Sports: