Marks that use an analogy or conceptual link to represent an attribute of the brand (e.g., using a jaguar to symbolize speed and agility).
How ancient tribes used body tattooing, scarification, and paint to signify status, tribal belonging, and social roles. Per Mollerup Marks Of Excellence Pdf Download
Per Mollerup’s Marks of Excellence: The History and Taxonomy of Trademarks is a foundational text for graphic designers, brand strategists, and historians. Originally published in 1997 and later revised, it provides a rigorous framework for understanding how corporate identities function. Marks that use an analogy or conceptual link