: Page turning, crinkling paper, or the steady "whoosh" of a hairbrush. The Science: Is It Real?
ASMR is not a universal experience. Studies suggest that roughly half the population does not experience the physical "tingles," though many in this category still find the videos relaxing. Conversely, some people suffer from misophonia—a condition where specific sounds like chewing or whispering trigger intense irritation. : Page turning, crinkling paper, or the steady
Evidence indicates that engaging with ASMR media can lead to significant improvements in mood, with reports on a 0-100 scale averaging around 78 for positive mood during consumption. : Page turning