The physical assets, including the architecture, galleries, specific collections, and temporary exhibitions.
Complete Guide to Museum Marketing and Strategy: Insights from Philip Kotler Museum Marketing And Strategy Kotler Pdf
Kotler adapts the classic marketing mix specifically for cultural institutions to help administrators optimize their operations. : Outdated technology, limited parking, or low brand
The Occasional Tourist: One-time visitors looking for a landmark. : Outdated technology
: Outdated technology, limited parking, or low brand awareness.
+---------------------------------------------+ | The Omnichannel Journey | +---------------------------------------------+ | +----------------------+----------------------+ | | v v +-----------------------------+ +-----------------------------+ | Pre-Visit Touchpoints | | In-Gallery Experience | +-----------------------------+ +-----------------------------+ | * Social Media Teasers | | * Augmented Reality (AR) | | * Online Ticket Booking | | * Interactive Kiosks | | * Virtual Preview Videos | | * Wayfinding Mobile Apps | +-----------------------------+ +-----------------------------+ | v +-----------------------------+ | Post-Visit Engagement | +-----------------------------+ | * Email Newsletters | | * Digital Archive Access | | * Membership Retargeting | +-----------------------------+ Social Media and Community Building