The COVID-19 pandemic has significantly affected the tourism industry worldwide, and the Maldives is no exception. The country's economy is heavily reliant on tourism, with the sector accounting for approximately 28% of the country's GDP. In 2020, the Maldives saw a decline in tourist arrivals, which had a ripple effect on the economy. This paper aims to explore the impact of COVID-19 on the Maldives' tourism industry, with a focus on the "Dhivehi Oriyaan Video 2021" campaign.
Dhivehi Oriya videos are a blend of the Dhivehi language, spoken in the Maldives, and the Oriya language, spoken in Odisha, India. These videos often feature a mix of both languages, with creators using them to share their cultural experiences, traditions, and everyday life. dhivehi oriyaan video 2021
The video served as a social media "mood board." It wasn't a music video release from a major label; rather, it was a grassroots, user-generated piece of content that resonated because it felt authentic. The COVID-19 pandemic has significantly affected the tourism
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