Features updated company cases (e.g., Virgin America, Groupon) to illustrate concepts in action. Amazon.com For official access, the book is published by and often includes digital supplements like MyLab Marketing for interactive learning. www.pearson.com specific chapter , such as Chapter 17 on digital marketing?
Unlike older editions where digital marketing was treated as a separate chapter, the 17th edition weaves digital strategies into every aspect of the text. Features updated company cases (e
17th Edition Principios de Marketing Philip Kotler Gary Armstrong Features updated company cases (e.g.