In addition to her acting career, Preity Zinta has also ventured into production and entrepreneurship. In 2011, she co-founded the production company, Zinta Entertainment, which has produced several films and web series. Her production credits include the Bollywood film "The Hero: Love Story of a Spy" (2003) and the web series "Mental Master" (2020).

The pilot aired on a Wednesday. No fancy CGI. No viral hooks. Just Preity Zinta, looking into the camera, saying: “When I started out, they told me I smiled too much. Then they said I cried too much. So I decided—I’ll do both. At the same time, if I want. This show is for everyone who’s ever been told to pick one mood and stick to it. Don’t.”

In Kya Kehna (2000), she portrayed an unwed teenage mother. This role challenged deeply entrenched societal taboos in India.