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Video remains the most consumed form of media globally, split into three distinct categories:

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There is currently more content available than human attention can accommodate. Major media conglomerates face intense competition to retain subscribers, leading to high churn rates. Because consumers split their time across dozens of platforms, achieving a unified "watercooler moment" in culture has become increasingly rare. Copyright, Intellectual Property, and Fair Compensation Video remains the most consumed form of media

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Gaming is no longer a subculture; it is the dominant form of media. Platforms like Fortnite and Roblox act as social squares where users attend virtual concerts and socialize, proving that media is now a space you inhabit, not just a screen you watch.

Historically, was a one-way street—studios produced, audiences consumed. Today, platforms like TikTok, YouTube, and Instagram Reels have democratized the industry. Anyone with a smartphone can be a creator.