Exclusive fragmentation has led to a rise in illegal downloads of platform-specific content, reversing a decade-long decline.
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For subscription video-on-demand (SVOD) platforms, exclusive content is the primary driver of user growth. Audiences rarely subscribe to a new service for its library of licensed, non-exclusive reruns. They subscribe because a culturally impactful, highly discussed show can only be viewed on that specific platform. Once onboarded, a steady pipeline of exclusive releases keeps those users from cancelling their subscriptions. 2. Building Brand Identity and Prestige Exclusive fragmentation has led to a rise in
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